by Emma
5. January 2009 05:10
Gala the company behind the famous Gala Bingo has teamed up with Virtue Fusion and launched an all new online bingo site - Minxy Bingo.
The site, which displays the Minxy Mascot - a white Siamese cat, claims to provide its players with some unique online features via its ultra-modern bingo software.
Surprisingly, the Gala brand name isn't evident on the homepage at Minxy Bingo and this new site operates using completely separate software to the Gala Bingo site.
Minxy Bingo was launched without any publicity and to date has not been the subject of any form of media campaign which seems unusual for Gala.
There are many subsidiaries within the Gala Coral Group but this is the first subsidiary which could be considered in direct competition with one of its existing divisions.
One leading online gaming analyst recently commented:
“There is a major question of why they would spend £5 million a year on their bingo technology when they can outsource the contract to a software provider for a small percentage of their gaming profit.
When they launched they had an outstanding product but now they are pretty much on a level with their rivals and without substantial expenditure they could slip behind.
Gala Coral has an absolute debt mountain to overcome and the last thing they need is a big capital expenditure project on bingo.
I’d say that Minxy Bingo was a test for them to see how the numbers stack up with a rival operator and, if they look good, they will be onto Virtue Fusion software within six to nine months.”
Sadly throughout the course of 2008, Gala Bingo was forced to close down 13 of its land based bingo halls in addition to four high street casinos.
With the UK slipping into recession, the future of the land based UK bingo hall remains uncertain and it is possible that the Gala Coral Group have realised that online bingo is the way forward for their business.
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by Emma
19. December 2008 02:50
It looks like Gala Bingo will be making the wishes of lots of their online bingo players come true this Christmas as their brilliant “Christmas Wishes” online bingo promotion is now in full swing at their bingo site. Gala Bingo will be giving away some amazing prizes every single day up until Christmas Eve and players can simply log onto Gala Bingo each day during this event to see just what they have in store for them to be in with a chance of winning next and what time these prize bingo games will be taking place.
We have already seen their lucky online bingo players win five luxury Christmas hampers yesterday alone from stakes of just 25p, but you will need to log onto Gala Bingo online today to see just what they have up for grabs, plus what times these Christmas Wishes bingo games will be playing and you can do this every day for the next couple of weeks, so it will be your choice as to whether you would like to play for the Christmas wish prize on offer from simply revealing what it is every day.
Other wishes that will come true for some of the Gala Bingo players during this great Xmas special will include them winning £250 worth of Sainsbury’s vouchers and these are sure to go a long way in helping with that Christmas grocery shop, they will get to go and watch the X Factor contestants live on tour next year, plus win a whooping £5,000 in cash.
This is another huge Christmas promotion to come out of Gala Bingo and let’s not forget that one of their bingo players will become a Nectar Millionaire in just a few weeks time now. You will get one entry into the Nectar Millionaire prize draw for each day that you play at their bingo site up until and including 24th December, one very lucky player when then be drawn out at random from all entrants to win a spectacular one million Nectar Prize points. If you are familiar with how Nectar works, then you will know that you can do some serious shopping on one Million Nectar points, which basically means the winner of this great prize from Gala Bingo will be shopping to they drop!
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Tags: gala bingo
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